Gender stereotypes of digital game characters viewed from the prism of beauty, art, depiction of the human body and character as the communicative discourse
Gender stereotypes of digital game characters viewed from the prism of beauty, art, depiction of the human body and character as the communicative discourse
Author(s): Monika PorubanováSubject(s): Gender Studies, Media studies, Visual Arts, Aesthetics, Social Informatics
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Art; Beauty; Communication; Communicative discourse; Depiction of the human body; Digital games; English language; Game characters; Gender stereotypes;
Summary/Abstract: This paper researches how the single variables: beauty, art, depiction of the human body and character define gender stereotypes of digital game characters. These variables are becoming at the same time the subject matter of the communicative discourse, which is realized in the English language. The search for the meaning and understanding the issue is accomplished and cultivated through the communicative approach of the teaching process.
Journal: Marketing Identity
- Issue Year: 5/2017
- Issue No: 1/1
- Page Range: 352-363
- Page Count: 12
- Language: English