CONCEPTUAL DEVELOPMENTS AND TYPES OF APPROACHES IN RESEARCHING THE NEEDS
CONCEPTUAL DEVELOPMENTS AND TYPES OF APPROACHES IN RESEARCHING THE NEEDS
Author(s): Cristian NiculaSubject(s): Philosophy, Social Sciences, Economy, Media studies, Social Philosophy, Communication studies, Sociology, Sociology of Culture, Sociology of the arts, business, education, Marketing / Advertising, Social Norms / Social Control
Published by: Ediktura Beladi
Keywords: needs; welfare/minimal state; negative/meaning of needs; descriptive/approach; approach of needs;
Summary/Abstract: The present article is an approach of conceptual clarification and exploration in an ongoing research on the relationship between motivation, aspirations, values and needs in the Romanian society in a determined context. As a scientific category, the need/the needs is/are used in different disciplinary areas, from sociology to marketing, for example. In the contexts in which it is used, the term/category acquires different connotations. The present article proposes somewhat a methodological reduction of the definition of the term (i.e. negative meaning and affirmative meaning) as well as two ways of its thematization (the descriptive approach and the constructive approach) in the disciplinary researches.
Journal: Revista Universitară de Sociologie
- Issue Year: XIV/2018
- Issue No: 1
- Page Range: 158-166
- Page Count: 9
- Language: English