Úspechy výšiviek z produkcie Spolku Izabella na medzinárodnom trhu
Accomplishments of embroidery produced by the Izabella Association on the international market

Summary/Abstract: This paper examines the extensive connections of the Izabella Association with customers from upper class and foreign countries. Besides our detailed approach to the clients of the I A, we are also focusing on the interesting marketing tools of the Association. These have helped the Association to develop their contacts, and subsequent orders. The amassed data presented comes from written historical resources, notably annual reports and periodicals. This research presents interesting results, especially the size of their business network in Europe, but also in America.

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