Pozyskiwanie wiedzy z systemów klasy Customer Relationship Management
Knowledge Exploration from Customer Relationship Management Systems

Summary/Abstract: Every enterprise appreciates value of knowledge and information in theprocess of client acquisition and preservation in the frame of CRM system and inholding competitive position on modern market. So it takes into account informationgathering and processing as a source of knowledge. Knowledge gainingand management allows it to obtain useful tool necessary to effective forecastingstrategic decisions making with respect to actual and potential clients. Developmentof science technologies generates progress in area of AI techniques. Intelligentexploitation their result, according to the author, allows effective data explorationin databases, and – consequently – gathering of new knowledge. Data Miningmethods can provide methods allowing finding regularities ruling the client’sdata. The example is Data Mining Packet in Oracle environment. According to theauthor, possessed algorithms and classification methods it allows to wide areaanalysis of client’s connected data.

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