Diversificación de negocios relacionados. Estrategia del corporativo GH Ortopédicos
Diversification of Related Businesses. Corporate Strategy GH Orthopedic

Summary/Abstract: More and more companies offer customers new products connected or related toexisting ones. This document presents a structure that describes a GH approach to the diversification of related businesses, and radically different concepts, elaborated by the Corporatein its interest to participate and take on a common project with the Health Sectorof Villahermosa, Tabasco in the face of medical attention quality. The objective is to analyzethe strategy of change or modification of the field of the activity of Orthopedic GH, throughthe diversification of related businesses. For this research the case study is used; Themethod of direct interview and observation in facilities or physical objects Yin [1994], quotedin Chetty [1996]. The corporate GH is a family-owned company of Tabasqueño capital,it is solidly formed to provide a different service and of first level, The corporate strategy understudy, describes the increase to the performance and the profitability from the entrepreneurialcapacities of the current administrators, with The incorporation of products, volumeof activity, new markets, based on the new organizational design that includes members with strategic capacities of the GH family.

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