Puns in religious book titles (chosen examples) Cover Image

Gry językowe w tytułach książek religijnych (na wybranych przykładach)
Puns in religious book titles (chosen examples)

Author(s): Małgorzata Wojtaszek
Subject(s): Theoretical Linguistics, Applied Linguistics, Theology and Religion
Published by: Wydawnictwo Naukowe Akademii im. Jakuba z Paradyża
Keywords: religious language; persuasion; advertisement; puns

Summary/Abstract: The article is about puns that are used in religious publications. For the sake of the article books and audio-books are treated as goods and their titles as advertising texts. The formal analysis of the collected research material proved that, similarly to the advertisement producers communication practice, puns have become a fashionable way of playing colloquially with the reader. Among the strategies used by the mentioned authors also are: a use of colloquial idioms and their modification, jokes, contrasts, amusing comparatives andsuperlatives, a use of imperative as a plea, requests, advices, anthroponomy, phonic puns and references to culture, art, literature, movie and slang.

  • Issue Year: 17/2018
  • Issue No: 1
  • Page Range: 35-50
  • Page Count: 16
  • Language: Polish