Lifestreaming in Storytelling on the Example of Advertising
Local Places of Interest Cover Image

Wykorzystanie techniki lifestreamingu w storytellingu na przykładzie promocji atrakcji turystycznej
Lifestreaming in Storytelling on the Example of Advertising Local Places of Interest

Author(s): Michał Turniak
Subject(s): Social Sciences, Marketing / Advertising
Published by: Społeczna Akademia Nauk
Keywords: storytelling; lifestreaming; promotion

Summary/Abstract: Creating engaging and valuable narratives is a big challenge in marketing, promotionand communication as well as a great development opportunity. With a well-thought-out, constructed and realized story, significant branding, persuasion, education, engagement,and loyalty goals can be achieved. Many contemporary brands use storytellingto bring the brand or offer ideas closer together, and to create cohesive and interestingcharacters as brand heroes. This article aims to analyze the potential of lifestreaming in theprocess of narrative building. The theoretical considerations in this area have been enrichedby the practical analysis of the process of building a simple narrative using the lifestreamingtechnique to promote the tourist attraction in the form of a miniature park SabatKrajno.

  • Issue Year: 18/2017
  • Issue No: 4.2
  • Page Range: 227-240
  • Page Count: 14
  • Language: Polish