Психографиката като метод за съдване на потребитески профил посредством поведенчески и психологически характеристика
Psychography as Method to Create User Profile Through the Behavioral and the Psychological Characteristics
Author(s): Velislava Chavdarova, Polina Docheva-StoichevaSubject(s): Social Sciences, Psychology, Social psychology and group interaction, Cognitive Psychology, Experimental Pschology, Personality Psychology, Psychology of Self, Behaviorism, Psychoanalysis
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: psychographic; communication; segmentation; lifestyle; cognitive dissonance; motivation; habit; need; perception
Summary/Abstract: The article presents the main aspects on psychographic researches as way to create detailed customer profile by the behavioral and the psychological characteristics. The text reveals the nature and the advantages that this method has to other methods. The leading focus is on the lifestyle of different people. The special emphasis is on the method VALS /Values, Attitude and Lifestyle System/ method, dividing people on different categories according to their core values.
Journal: Диоген
- Issue Year: 22/2014
- Issue No: 1
- Page Range: 102-113
- Page Count: 12
- Language: Bulgarian