THEORETICAL FRAMEWORK FOR TAXONOMIZING SOURCES OF COMPETITIVE ADVANTAGE
THEORETICAL FRAMEWORK FOR TAXONOMIZING SOURCES OF COMPETITIVE ADVANTAGE

Summary/Abstract: While talking about competitive advantage and use of this term in literature of business strategy much confusion prevails. There are series of questions pertaining to its origin, types, sources, factors and period of elongation which need to be further investigated through better ontological and epistemological perspectives of competitive advantage. This increased confusion in the definition and clarity of the ideas pertaining to its sources of competitive has enhanced the difficulty level of strategy managers to define their competitive advantage. In this article we have tried to make it easier for the strategy managers to define, refine and retain competitive advantage of their firms. In this article we have made an attempt to make a taxonomy of sources of competitive advantage. The proposed taxonomy divides sources of competitive advantage into location, product, socio-economic environment, raw material access, process and efficiency and organizational structure based. The articles provide useful hints for strategy managers to delineate their competitive advantage and devise strategies for its sustainability.

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