Strategie komunikacji marki a przekazywanie charyzmatu rodziny zakonnej
The strategies of advertising brands and how they could be applied to popularize the mission of religious congregations
Author(s): Jarosław P. WoźniakSubject(s): Christian Theology and Religion, Theology and Religion, Pastoral Theology
Published by: Wyższe Seminarium Misyjne Księży Sercanów
Keywords: strategy of brands; methods of brand communication; Catholic Church; religious congregations;charism;
Summary/Abstract: The article aims at finding successful methods of communication between the Catholic Church and modern man. It points out that methods used in advertising and marketing could and should be used for this purpose. It provides us with basic information concerning brands, communication and strategies. Finally, the article describes how religious congregations could successfully communicate their mission.
Journal: Sympozjum
- Issue Year: 34/2018
- Issue No: 1
- Page Range: 57-71
- Page Count: 15
- Language: Polish