ENTERTAINING TELEVISION IN THE FORMING OF THE SPIRITUAL CULTURE OF THE UKRAINIAN YOUTH
ENTERTAINING TELEVISION IN THE FORMING OF THE SPIRITUAL CULTURE OF THE UKRAINIAN YOUTH

Summary/Abstract: Purpose of Research. The specific tendency of the media culture development in modern Ukraine has been the intensive distribution of the entertaining television as a kind of mass art. Its social value is the coverage of the huge audience by the information. It allows influencing on the Ukrainian youth by its factographic and natural character. The study shows the role of the entertaining television in the formation of the spirituality of the Ukrainian youth. Methodology. The methodology of the study consists of analytical, chronological and comparative methods. The selected methodological approach allows us to characterize the influence of the entertaining television on the formation of the Ukrainian youth in the context of the modern social and cultural processes. Scientific Novelty. The scientific novelty of the presented material contains the justification of the phenomenon of the entertainment in the history of the culture as a necessary component of the entertainment, which needs the compulsory presence of the viewer with his complicity, empathy and co-creation. The features of the the entertaining television influence on the Ukrainian youth includes the expressively dynamic form, spectacular presentation of the material and the vivid pictorial methods. The analysis of the role of the entertaining television in the formation of the spiritual culture of the Ukrainian youth allows us making the following conclusitions. Conclusions. The modern entertaining broadcasting in its information and cultural and educational modes is characterized by the organic interaction of the screen image, sounds and modern public verbalism. Therefore, a person is organically involved in a wider range of social and cultural values. It means that a man forms its worldview according to the social standards. The individual as a participant of the theatrical spectacles borrows from them unusual patterns of behavior, rules and ways of the life, learns the new life situations and studies the social roles to adaptate to the modern society.

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