Mystification of things in the context of technical progress of the XX-XXI centuries Cover Image

Містифікація речі в контексті технічного прогресу ХХ–ХХI століть
Mystification of things in the context of technical progress of the XX-XXI centuries

Author(s): Lyudmyla Gots
Subject(s): Anthropology, Communication studies, Recent History (1900 till today), Sociology of Culture
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: mass culture; mass communication; thing; machinery; text; advertisement; magic; ritual; animism;

Summary/Abstract: Analysis of the specific of mystification and ritualization things in the context of the technological innovations of the twentieth – twenty-first century carried out in this article. The representation of a literary text with an analysis of online text, advertising and other mass media texts are compared. Socially significant phenomena are identified and compared with the everyday life of modern man.

  • Issue Year: 2012
  • Issue No: 3
  • Page Range: 102-106
  • Page Count: 5
  • Language: Ukrainian