STRATEGIC DECISION MAKING USING SENSE-MAKING MODELS: THE CYNEFIN FRAMEWORK
STRATEGIC DECISION MAKING USING SENSE-MAKING MODELS: THE CYNEFIN FRAMEWORK

Summary/Abstract: In every organization the activity is always based on a number of daily decisions, but sometimes serious decision-making problems are needed to be taken, usually under risk and uncertainty. The paper presents a number of basic decision making models have been developed to aid business managers, with a highlight on their pros and cons.Today’s business environment has a fluid, ambiguous and uncertain nature, so classic rational decision models simply won’t work well in many situations. In this respect, the paper further analyses an innovative strategic decision process model named Cynefin that reflects current concerns and practice in management and organizational theory and was relatively recent developed to helps leaders determine the prevailing operative context in order to make the most appropriate choices.

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