Statistička analiza tekstnih podataka
Statistical Analysis of Textual Data

Summary/Abstract: Textual data can be recognized as results of various studies i in sociology, psychology, marketing, socio-economic analysis … They are the result of specific or target surveys and analysis of texts of (socio)political speeches, literary works … Such texts contain a wealth of information, but they are problematic for statistical analysis, as coding them we lose a lot of information. Using the methods of multivariate data analysis, analysis of textual data (ATD) is simplified to the statistical analysis of words as graphical forms, the processing of lexical forms in totally and made independent of the language of text. We can recognize two methods: lexicometrical and statistical adapted to the textual data, and process has two aspects: statistical and contextual. In this paper the example of using ADT is analysis of students’ answers on question “Electronic Business”. Students are on 2nd year of study Operational management at Polytechnic Hrvatsko Zagorje Krapina.

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