Netika promocije umjetnosti
Nethics Promotion of Art

Summary/Abstract: Ethic promotion of art on the internet through analyses of using internet with the practical consequences, starting of promotion of art as the goal ( presenting the work of art in the way which will not violate it’s essence). Specificity of the relationship between a sender – an object – a recipient in communication practice (the need to determinate the importance of the characteristics of the object (the work of art) from one and the recipient from the other side). Subordinating the way of promotion to the character of the potential audience (question not only about the nethic promotion of artistic creativity, but about creativity itself). Does the lack of established criteria of nethic inhibit or encourage art? The paradigm of virtual reality through the prism of vague and unclear demarcation , encourages authors to other questions : whether nethic passes through the formative period, or in the context of promotion of art, should speak about no-ethic?

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