ČOVJEK (META)MEDIJ? (brzina promjene - (ne)upitni identitet)
Man (META) Media? (Rate of Change - (not) Questionable Identity)
Author(s): Željko RutovićSubject(s): Philosophy, Media studies, Communication studies, Philosophy of Science, Theory of Communication
Published by: Centar za filozofiju medija i mediološka istraživanja
Keywords: technological information “meaning“; redefining of the reality; multimedia future; media manipulation; sameness; identity; media; “needs”; media transfiguration;
Summary/Abstract: The paper analyzes the place and role of man in newconstruct of metamedia reality production. Sociocultural position of postpostmodern man is generated, ( re) designed and nobled with new overmedia - mechanical meaning. On the technical and axiological platform of new semantic provisions, man is in a permanent discontinuity with the archetypes of the ontological meaning. In addition, he is a “voluntary consent“ incorporated into the world of machine re - presentation that it is unquestionable modeled in the (un) conscious broadcasters framework of meta- media industry. Consequently, the currency of this signifying place is finalized with the attribution , as seen in the present discourse as Homo machine.
Journal: In Medias Res
- Issue Year: 4/2015
- Issue No: 7
- Page Range: 1042-1047
- Page Count: 6
- Language: Croatian