Nov metodološki pristup studijama kreativnosti
New Methodology Approach to Creativity Studies

Summary/Abstract: The aim of this paper is to present a new experimental approach to creativity studies. As a good example of experimental design, we suggest using the superimposed photographs from the IAPS database, as stimuli which should provoke a creative answer in subjects, based on the findings of Rotenberg’s “Janusian process” and homospatial thinking. In order to overcome subjectivity in the creativity response evaluation, the construction of the creativity coefficient was suggested. Attention was drawn on potential of using new technology for experimental purposes in order to increase the speed and accuracy of measurements and system error elimination, as well as in social networks and new media for data collection. This approach allows overcoming subjectivity and empirical verification of theoretical assumptions in the attempt to answer the open questions of the nature of creativity.

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