Korištenje imidža Republike Hrvatske u svrhu turističke promocije na istoku
Using the Image of Republic of Croatia for the Purpose of Tourism Promotion in the East
Author(s): Jelena Jurišić, Žanina Žigo Kopić, Franka BrajnovićSubject(s): Philosophy, Media studies, Communication studies, Theory of Communication, Tourism
Published by: Centar za filozofiju medija i mediološka istraživanja
Keywords: communication plan; image; croatian tourism;
Summary/Abstract: The authors conducted a study on how the Croatian National Tourist Board (CNTB) uses the image of the Republic of Croatia for the purpose of tourist promotion in the East, and in the paper the authors propose a communication plan for CNTB for the mentioned markets. A web survey of residents of Georgia, Poland and Thailand on Croatia preceded to creation of a communication plan. The objective of the study was to discover whether the overall image of Croatia at the East is better recognized then its tourist promotion which emphasizes mainly the natural beauty, with the aim of cheaper and better promotion at these, hitherto unexplored markets.
Journal: In Medias Res
- Issue Year: 6/2017
- Issue No: 11
- Page Range: 1769-1785
- Page Count: 17
- Language: Croatian