Zielony wizerunek firmy w kontekście rozwiązań budownictwa przyszłości z uwzględnieniem zasady zrównoważonego rozwoju
Green Image of a Company in Terms of Construction of the Future with Regards to Sustainable Development Principle

Summary/Abstract: The idea of sustainable development sets new priorities, corresponding with global economic, ecological and social concepts and gives a chance for the development of innovative ideas and solutions on the market. Sustainable development is based on activities focused on environmental protection, including CSR – corporate social responsibility, which contributes to the creation of green image of the brand/company. One of the best practices in this area are energy-plus construction and the recovery of biologically active surfaces, with the use of green roofs technology. These solutions positively affect the creation of green image of the brand or a whole business entity, giving the opportunity to change its image as well as promote and raise social awareness on the sustainable development idea, as a key objective of this article.

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