Rola marketingu w budowie start-upu
Role of Marketing in Creating Start-Up

Summary/Abstract: The article gives the idea of a dedicated business model for start-ups initiatives under the name lean template and the concept of creation-measurements-learning feedback loop, which describes the process of optimizing the product as a market offer. Verification and improvement of the product is part of the wider process of optimizing the business model of a start-up. In both of these processes, there is the importance of marketing as a system of activities for the transfer of information about the problems and needs of the consumer, communicating with them at the stage of polling their preferences and opinions, and involvement in the generation of ideas for product improvement. In addition, as a strategic concept, marketing should be the essence of the business model in the process of optimizing. The article is a theoretical study.

• Details
• Contents