Postawy i zachowania prozdrowotne pokolenia Z w świetle badań pierwotnych
Pro-Healthcare Attitudes and Behavior of the Generation Z in the Light of the Primary Research

Summary/Abstract: The objective of the article was the evaluation of both pro-healthcare and destructive attitudes and behavior of young consumers belonging to the generation Z. In order to achieve the objective, there was conducted the primary research on the group of 411 students of 11 HEI from Wrocław. The research was conducted from 7th January to 6th February 2016 with the use of CAPI method. The subject of the research were students, the representatives of the Z generation. The research results shows that the respondents are convinced that they are leading pro-healthcare lifestyle but simultaneously they admit using fast food, alcohol and even drugs. Their behavior is inconsistent. On the one hand they indicate the pro-health lifestyle, like physical activities and on the other hand they have some destructive behaviors. It seems necessary to conduct the pro-healthcare education from the early childhood and promoting the pro-healthcare behavior.

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