Jan Egem: Znalost zákaznických dat a jejich propojování v marketingu
Jan Egem: Knowledge of Customer Data and Their Integration in Marketing
Author(s): Stanislava Mildeová, Zdeněk SmutnýSubject(s): Marketing / Advertising, ICT Information and Communications Technologies
Published by: Vysoká škola ekonomická v Praze
Keywords: Interview; Trends; Marketing Intelligence
Summary/Abstract: Interview with Jan Egem, director of KBMG CEE (part of a global group WPP), that deals with corporate marketing solution that is based on the knowledge gained from the data. Other activities include web analytics, optimization and monetization. Jan Egem graduated from the University of Economics in Prague and also worked for several years in a similarly focused company Wunderman.
Journal: Acta Informatica Pragensia
- Issue Year: 3/2014
- Issue No: 2
- Page Range: 219-221
- Page Count: 3
- Language: Czech