Lean Startup and Lean Canvas Using for Innovative Product Development Cover Image

Využití metody Lean Startup a nástroje Lean Canvas pro vývoj inovativního produktu
Lean Startup and Lean Canvas Using for Innovative Product Development

Author(s): Alena Buchalcevová, Tomáš Mysliveček
Subject(s): Business Economy / Management, ICT Information and Communications Technologies
Published by: Vysoká škola ekonomická v Praze
Keywords: Lean Startup; Lean Canvas; innovative product; mobile application; development

Summary/Abstract: Recently, new approaches to product development have emerged that focus on idea generation techniques and customer itself. One of them is the Lean Startup method that is described in this article along with the Lean Canvas method. The main goal of the article is to demonstrate the application of both methods to an innovative product development focused on providing interactive trips for families with children. The development of the product during individual phases is described and application of the Lean Startup and Lean Canvas principles is demonstrated. Finally, benefits of both methods contributing to the product success are discussed. Similar case studies start emerging worldwide, however in the Czech context are quite rare.

  • Issue Year: 5/2016
  • Issue No: 1
  • Page Range: 18-33
  • Page Count: 16
  • Language: Czech