Regards sur la publicité
Insight into advertising

no

Summary/Abstract: The techniques of realization of the publicity are multiple and everycommercial message becomes a reference system in which are culturallyordered the forms of meaning and communication. Through these forms,we communicate not only the reality, but we also analyze it. Thecommercial message is subjected to specific extralinguistic constraintswhich recover above all from the culture and from the ideology.

• Details
• Contents