PROACTIVELY PRESERVING THE INWARD QUIET: PUBLIC DIPLOMACY AND NATO Cover Image

PROACTIVELY PRESERVING THE INWARD QUIET: PUBLIC DIPLOMACY AND NATO
PROACTIVELY PRESERVING THE INWARD QUIET: PUBLIC DIPLOMACY AND NATO

Author(s): Caitlin Schindler
Subject(s): Politics, Media studies, Communication studies, International relations/trade, Security and defense, ICT Information and Communications Technologies
Published by: NATO Strategic Communications Centre of Excellence
Keywords: NATO; public diplomacy; information; communication; media; social media;

Summary/Abstract: With the rise of Daesh, the growing refugee crisis in Europe, and the increasing tensions between the West and Russia over Ukraine, NATO is faced with many threats to the collective security and stability of the region, which NATO members have agreed to defend and protect. As Francois de Calliéres’s observes, the inward quiet of a kingdom requires making friends with those who are willing to oppose the plans of those who would disturb the quiet. Calliéres also observed that a diplomat must ‘make choice of fit instruments, who know how to apply those means rightly, in order to gain the hearts and inclinations of the persons they have to deal with’. To address the issues confronting NATO and its members, the organization must engage and develop solid relationships with those within the organization, publics of member nations, regional organizations (i.e. the European Union), and with those publics outside the organization. NATO must select the right range of instruments to gain the hearts and inclinations of the people in order to address the threats to the region’s security and stability.

  • Issue Year: 1/2015
  • Issue No: 1
  • Page Range: 133-146
  • Page Count: 14
  • Language: English