Segmentacja a etyka. O naruszaniu zasady złożoności i wielowymiarowości człowieka w reklamach kosmetyków
Segmentation and ethics. The violation of the principles of complexity and multidimensionality of man in cosmetics advertising

Summary/Abstract: Advertising is part of the marketing strategy and therefore pursues clearly defined goals and tries to well-defined recipients – includes so assumptions of market segmentation. During the advertising communication, however, it comes to violations of ethics of words. This article presents the analysis of verbal and visual, which are used in cosmetics ads degrading human being.

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