Niszczenie wartości kulturalnych przez reklamy
Destroying of cultural values by advertisements

Summary/Abstract: We meet advertisements everywhere: at home, job and shop, in a street and bus, in a journal, radio, television and Internet. We know, that advertisements steal us of time. We know, that advertisements steal us of money. It will be shown here, that advertisements are also thieves of cultural values. At first, the notion of advertisement and legal regulations on it are presented. Next, typical tools of advertisement influence on recipients: linguistic, psychological and sociological are explained. Ethical problems connected with this influence concern human and family conventions promoted in advertisements, happiness and success models, and artist participation in advertisement manipulations. Finally, typical effects of advertisements on people, society and culture are discussed and some actions against these effects are proposed.

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