Uwarunkowania implementacji koncepcji CRM w przedsiębiorstwach branży TSL
Conditions for the implementation of Customer Relations Management (CRM) in transport shipping and logistic enterprises
Author(s): Anna MaryniakSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: Customer Relations Management; logistics; transport
Summary/Abstract: The following thoughts are aimed of highlighting the role of CRM as a tool of the transport logistic industry, assisting supply chain service. The article attempts to define what companies gain measurable benefits from the implementation of CRM.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 235
- Page Range: 373-386
- Page Count: 14
- Language: Polish