A MASLOWNIAN APPROACH TO THE COMMON USAGE OF UNADAPTED ENGLISH LOANWORDS
A MASLOWNIAN APPROACH TO THE COMMON USAGE OF UNADAPTED ENGLISH LOANWORDS

Summary/Abstract: The unadapted English loanwords circulating in Romanian language acquired an important role in the process of communication, whether general or specific, becoming a label of the social status. After trespassing the area of terminologies, English has insinuated gradually into the common language. According to Maslow’s theory people’s drives have a pyramid structure. A social status placed at a higher level may be represented by the acquisition of a set values common to people pertaining to that level. As product of social norms, the language is an evolving system that moulds group culture and perceptions about the world. Social identity theory explains how individuals can act similarly or differently according to the various social groups. Tajfel and Turner show that there are three processes to create an in-group/outgroup mentality.

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