Partnership strategy model for small and medium enterprises
Partnership strategy model for small and medium enterprises

Summary/Abstract: The Latvian economy mainly consists of small and medium sized enterprises (SMEs). There are two important moments in the enhancement of their successful development and competitiveness: competition and collaboration. In the modern world collabora¬tion or partnership is starting to play an ever increasing role as is shown by the research carried out. This research analyzes the partnership model which consists of three com¬ponents: partnership context component, external partner network component, and internal environment component. The following research methodology was used: monographic method based also on lit¬erature review; logically constructive method – to formulate conclusions, analyze the results and establish correlations; analytical method – to divide whole into parts and analyze the parts during the research; synthesis method – unification of elements into a system to research their correlations; social research methods – to obtain primary information and to verify it; graphic method – to depict factor interactions.

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