Instrumenty komunikowania politycznego i ich determinanty
Instruments of political communication and their determinants

Summary/Abstract: The instruments of political communication, mainly these which are derived from marketing, are used variously, depending on the perspective of forthcoming election. The use of certain instruments is conditioned by the variety of factors, which have a significant influence on formation of voting attitudes and preferences. The most significant among them are: pre-electoral political, economic and social situation, attitudes of the political opponents, the results of pre-electoral opinion polls and the determinants such as: deficiency of information, stability, the ideology supported by the electorate or socio-political platform. All these factors do not influence in isolation, they form jointly the attitudes and determine the final version of voting decisions. The appropriate selection of the instruments of political communication contributes to an effective, target and coherent running of the election campaign.

• Details
• Contents