Zgornjesavinjski Želodec (Upper Savinja Valley Stomach Sausage) - A Slovene PGI Product
Zgornjesavinjski Želodec (Upper Savinja Valley Stomach Sausage) - A Slovene PGI Product

Summary/Abstract: The first part of the article sets out from underlining the importance of labeling quality agricultural and food products. After a brief overview of the related EU and Slovenian regulation, it introduces Slovenian trademarks. This is followed by listing those 30 products that have already won the label. The second part of the study deals with the presentation of a definite traditional Slovenian meat-based product: Zgornjesavinjski želodec - having been first to receive PGI denomination. The authors also analyse its demand-supply relations and marketing possibilities, pointing out the dilemma of either satisfying expanding market demand or keeping production to quality.

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