Zachowania rynkowe młodych konsumentów w internecie w świetle badań wybranej grupy studentów trójmiejskich uczelni publicznych
Market behaviour of the young consumers in the internet, in light of studies of chosen group of students of the tri-city state-owned universities

Summary/Abstract: Customers present in the virtual world may choose out of a vast number of products, services and information in various categories and certainly are not steerable. Vendor can only serve them, listen to them and appreciate them. The relations between the users (customers, vendors) employing the Internet as a means of communication and distribution. In the age of relations’ marketing where customer relations management systems are being introduced in more and more companies, the knowledge of purchasers should be essential. Consumer behaviour may vary as time goes on. This is substantially influenced by different factors, not always depending on the company. According to the research by the company of Gemius P.L.C., the largest group of the Internet users shopping on the Web in November 2008 were people aged 20–29 (a big part of them were students).

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