Domocentryzm a wirtualizacja zachowań konsumentów na rynku usług
Home consumption vs. virtualization of consumer behavior on the service market

Summary/Abstract: At present, one can observe a visible number of new tendencies of the consumer behavior that result from globalization, technological progress and stronger consumers’ activity. Increased awareness of society, popularity of the Internet and the development of information and communication technologies influence the behavior of consumers on the market of services contributing to creation of such new tendencies as virtualization and home consumption. The article presents the above mentioned tendencies, the relations between them and their implementation on the service market. Particular attention is put on the impact of technological progress on these two tendencies.

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