Konsument – uczestnik procesu kreowania i rozwoju produktów żywnościowych
Consumer in the process of food product development and lunching

Summary/Abstract: The successful product development process plays key role in profit and organisational survival in a rapidly evolving market. Undoubtedly, creating new products and modifying existing ones is also one of the most difficult areas of operation for food companies. Many studies confirms the importance of consumer inclusion in this process, what lead to lower costs and higher efficiency as well as diminishes the risk of miscarried production and wrong marketing communication. In spite of that, the vast majority of food companies limit consumers’ participation to the final verification tests (before new product is launched in the market) or even introduce products without testing. As a result, almost 80% of innovative foodstuffs fail and disappears from the market within a year from their launch. The main goals of this article are to give the information about practical procedures for products development in food industry and to present the possibilities for active participation of consumers at all stages of this process.

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