Commune personnel as the home client and the factors forming its behaviour Cover Image

Czynniki kształtujące zachowania personelu jednostek samorządu terytorialnego jako wewnętrznego klienta firmy
Commune personnel as the home client and the factors forming its behaviour

Author(s): Małgorzata Wiścicka
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

Summary/Abstract: The article deals with an issue of local government unit employees as institution’s inner client. Moreover, it puts a great emphasis on personnel administration as an aspect of marketing, in organizations such as local government unit. It also draws attention to relations built between employees as a crucial factor of customer satisfaction and the quality of services provided.

  • Issue Year: 2010
  • Issue No: 15
  • Page Range: 293-305
  • Page Count: 13
  • Language: Polish