Stworzenie i promocja pakietowych usług „skrojonych na miarę” jako metoda kształtowania postaw konsumentów regionalnych usług turystycznych
Creation and promotion of custom made services as the customers’ choice factor in the regional touristic marketplace

Summary/Abstract: Constant progress of hospitality industry caused by investments, raising competition and guests’ expectations led to creation of custom made touristic services. Modern tourists have very high and well-defined expectations about the dream holidays and have more often enough money to fulfill their dreams. So hotel managers do their best to meet clients’ expectation and they’re preparing very individually combined staying packages for guests. Sum of the money that is spent to alter and adjust hotels to operate all year round, obligate them to generate incomes and that is possible only by enhancing tourists to spend money with them. Because of the similarity of most hotels’ offers, to start exist and become recognizable by customers they need to invest in promotional actions. The most effective (based on ROI rate) manner of advertisement is using the Internet as the medium. Almost all hotels on seaside area have their own WWW site but to have attractive and well designed site is only half of success the other half is to bring Internet users into it. The best way to do it (except SEO and SEM – those are either too expensive or effects too short lasting) is to become a member of touristic portal but not many worthless lodging bases that presentation assets are low but even one, two but outstanding real touristic portals and present own offer through it. Well established portal has its own members that are definitely in target group of all hotels (they are searching for trip advices, best places to stay, places worth visiting, etc.) and they usually become a guest of particular hotel.

• Details
• Contents