A glokális írott sajtó jellemzői. Hogyan glokalizálta a Bihari Naplót az Inform Média?
Particularities of the Written Glocal Press. How Inform Média glocalised the Bihari Napló (Bihor Journal)?

Summary/Abstract: The term “glocal press” is hardly known in Romania. It has no specialized literature, but many consequences. The outcome of this process, started by foreign media companies is that local papers in some regions have got a tabloid-like profile. The classical journalistic genres have almost completely disappeared, their places are taken over by comics,photos, pre-written articles. These are the products of glocalisation. The study focuses on the comparison between the 2000 and 2008 issues of Bihari Napló (Bihar Journal) and what changes has the process brought upon the columns of the respective newspaper.

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