Kształtowanie relacji między pracownikami hotelu a klientami na przykładzie Grupy Hotelowej Orbis
Process of building relationships between hotel staff and customers on the Orbis Hotel Group example

Summary/Abstract: The paper is about building relationships with hotel customers. This process was divided into two steps: to create, to establish relationships with the customers. Every step of this process was analysed. It was presented what marketing instruments and what activities hotel use on every step of creating relationships with customers process. It was analysed on the Orbis Hotel Group example.

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