Nowe rozwiązania w zakresie praw konsumenta na rynku usług pasażerskiego transportu kolejowego
New solutions for the consumers rights in the market of railway passengers transport
Author(s): Jan Tereszczuk, Mirosław AntonowiczSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: In this paper we present new solutions related to the introduction of the law, protecting the purchaser of transportation service in railway transport. Client of transport service has become the subject of rights, the protected subject. Thus, customer’s behavior and its negotiating position become radically different from the past. The liability of service providers to recipients of transportation services grows. Obligations of the railway company to its customers, for example in terms of quality of service, increase the competitive potential, and in effect enforce the actors involved in the provision of services to include them in the marketing strategies on the market
Journal: Marketing i Zarządzanie
- Issue Year: 2010
- Issue No: 16
- Page Range: 159-170
- Page Count: 12
- Language: Polish
