Reklama żywności a praktyki naruszające zbiorowe interesy konsumentów
Food advertisement versus consumer collective interests violation

Summary/Abstract: Consumer decisions are still influenced under the food advertisement, therefore advertising should form one of the most important areas in the legal regulations. Currently, there is legislation referring to general advertisement rules or food advertising principles both in the community law and in the national law. Moreover, unfair business commercial practices as well as unfair competition according to advertising, can be acknowledged by the president of the Office of Competition and Consumer Protection as the consumer collective interests violation/harm. Thus, entrepreneurs and advertisement creators should pay more attention to legal regulations when it comes to food advertising campaigns in order to assure not only consumer right to reliable information and education but also economic interest protection.

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