The impact of socio-economic characteristics on the level of customer use of the products and services of electronic banking Cover Image

Wpływ czynników społeczno-ekonomicznych klientów na poziom korzystania z produktów i usług bankowości elektronicznej
The impact of socio-economic characteristics on the level of customer use of the products and services of electronic banking

Author(s): Edward Czarnecki
Subject(s): Business Economy / Management, Socio-Economic Research
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: socio-economic characteristics; banks customers; bank products and services

Summary/Abstract: The aim of this work is to show the impact of socio-economic characteristics (age, place of residence, education, professional activity, income level, computer knowledge) of the customer on the use of products and services of the electronic banking. The work consists of two parts. The first part presents the results of previous studies on using bank e-services by theirs customers. The second part describes the author’s own studies and their results. The impact of demographic factors on the level of the use of these banking e-services was determined by using the chi-squared test. The research results show that only the knowledge and IT skills of the respondents impact the use of electronic banking products and services in the field of mobile banking.

  • Issue Year: 5/2017
  • Issue No: 3
  • Page Range: 19-34
  • Page Count: 16
  • Language: Polish