Interaktivitás és azonosulás. A The Grudge és a The Grudge 2 című horrorfilm reklámkampányának elemzése
Interactivity and identification. Analysing the advertising campaigns of The Grudge and The Grudge 2

Summary/Abstract: The paper presents the means through which the advertising campaigns of the two sequels of the horror movie tries to influence the target public,the way these things are linked to the movies’ allusion-system and the way the genre-references can be found in the elements of the campaign.Of these elements, the author underlines the role of trailers, the different movie posters and the movie’s homepage. And in the same time, she tries to identify the common elements which appear in all media and thus represent the movie.

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