A választási kampányok eszközrendszere
The tools of election campaigns

Summary/Abstract: One of the common characteristics of political and election campaigns is that they are based mainly on using specific tools. The dissection of campaigns demonstrates us the ever broadening scale of campaign tools. The role of marketing can be felt here, as communication specialists make use of new tools for the sake of the campaign. The author clarifies the role of campaign tools, classifies them and analyzes their peculiarities.

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