Znaczenie internetu w komunikacji marketingowej jednostek samorządu terytorialnego
Meaning of the internet in the marketing communication of self-government units

Summary/Abstract: In the article issues of using the Internet in the marketing communication of selfgovernment units were brought up. A role of this medium was emphasized as well as they pointed at chosen forms. In twenty-four hours of the information society selfgovernment bodies cannot because limit their action only for placing the information on web pages. A many-sided communication with recipients is important.

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