Relacje usługodawca–usługobiorca na rynku usług hotelarskich
Relationships between staff and customers on the hotel services market
Author(s): Edyta Gołąb-AndrzejakSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The paper deals with issues of relationships built on the hotel services market between customers and employees of hotels. On the basis of research made by the author of this article, created the relationships was assessed. Efforts were made to demonstrate the impact of the quality of relationships in the desire to return to the hotel. The study was conducted on customers of selected Orbis Hotel Group – the largest hotel group in Poland and Central Europe.
Journal: Marketing i Zarządzanie
- Issue Year: 2011
- Issue No: 18
- Page Range: 137-145
- Page Count: 9
- Language: Polish
