Zarządzanie jakością w budowaniu przewagi konkurencyjnej w branży usług logistycznych na przykładzie DB Schenker
The role of quality management in building a competitive advantage in the industry of logistics services sector (an example of DB Schenker company)
Author(s): Cezary GradowiczSubject(s): Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: On the dynamic logistics services market one of the basic parameters of competitive advantage is voluntary management systems. Article describes transparent strategies for successful DB Schenker business partners based on an integrated system of quality management.
Journal: Marketing i Zarządzanie
- Issue Year: 2011
- Issue No: 19
- Page Range: 177-185
- Page Count: 9
- Language: Polish
