Informacja pasażerska jako jeden z elementów marketingu wspomagających usługi komunikacji miejskiej
The passenger information system as a one of elements of marketing supporting services in public transport

Summary/Abstract: The universal accessibility to cars and the development of the road network became the strong competitor for the public transport. Both management and carriers operating in the area of the public transport are staying forced to treating the passenger as the customer. The name passenger often loses meaning and a customer of the public transport is gaining the expression. Organizers of the public transport will melt before new objectives – with fight by the customer. In the article one of elements facilitating performing the travel as part of the system for residents of cities was described of public transport – information means. It is possible to call marketing such action, because facilitating the journey is tantamount to the incentive for her to make.

• Details
• Contents