Wykorzystanie wybranych narzędzi informatycznych w budowaniu relacji z klientami
The use of selected information tools in building relationships with customers

Summary/Abstract: The aim of the authors was to examine how companies, which are implementing relationship marketing, can support with a modern information technologies and what are potential weaknesses of their use. Were presented two basic tools such as databases and CRM systems. The authors point out that tools and technologies play a significant role in the implementation of relationship marketing, but they can only support its implementation in the enterprise.

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