Media społecznościowe w komunikacji marketingowej przedsiębiorstw
Social media in marketing communication
Author(s): Joanna Kos-ŁabędowiczSubject(s): Media studies, Business Economy / Management, Theory of Communication, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: Growing popularity of Internet societies and social media forces a change of perspective in regard to marketing communication. In this paper, author presents a short summary of possible applications of social media available to companies, along with steps that can be taken to use aforementioned media in marketing communication.
Journal: Marketing i Zarządzanie
- Issue Year: 2012
- Issue No: 20
- Page Range: 91-99
- Page Count: 9
- Language: Polish